Microsoft Clarity is an essential product for a lot of reasons. However, for most businesses, it boils down to one question: how can I get the most out of it? For this reason, we have put together some basic instructions and tips to use the tool and get the best value out of it.
What is Microsoft Clarity?
Microsoft Clarity is an analytics tool that allows you to understand how users interact with your website. It is a way to get more insight into what your customers are thinking, doing, and feeling on your website.
You can use it to see how many people visit your website, what they do when they’re there and why they leave. You can also use it to see if people find the content they’re looking for or if they’re getting confused by anything on the site.
You can also use Microsoft Clarity to see which pages are getting the most traffic and where traffic is coming from. It will help you prioritize what’s working and what isn’t. You can also see how long users are spending time on your site and where they’re clicking. You can ensure they are finding what they need efficiently.
Microsoft Clarity’s rich features and tips for leveraging them
Here are the various striking aspects of Microsoft Clarity and how you can leverage them for the best results for your business.
Advanced user insights
Microsoft Clarity’s dashboard displays several advanced insights that help you understand your users better. These include session metrics, traffic sources, and charts. The data helps you know how users are interacting with your site and what they do when they get frustrated.
The most essential type of insight is the session metric. Session metrics tell you how long users spend on your site and the number of sessions per day. You can use this information to determine if your site is too slow or if other issues are causing users to leave quickly.
Another type of insight is the traffic source. This tells you where people are coming from when they visit your site. It is critical to know what areas of your website your visitors frequent so that you can better target them with ads or content that appeals to their interests.
Nuanced filters and custom tags
Microsoft Clarity offers advanced filters that allow you to search through fine-tuned criteria like the cursor movements of a mouse. You also get the option of custom tags that help you in several ways. You can use custom tags to:
- Get user-specific heatmaps and session recordings.
- Get conversion information related to purchases or form submissions.
- Track user activity, including the pages they view.
- Frustration metrics
Frustration can occur when users struggle to complete a task, accomplish a goal, or remain confused about how your website works. When you do not address this issue in time, it will lead to several people abandoning your website. Microsoft Clarity helps you identify frustration metrics like:
- Rage clicks
- Dead clicks
- Excessive scrolling
- Quick backs
The heatmap feature of Microsoft Clarity allows you to understand how your users interact with your website. It offers a visually rich layout, including warm colors that show popular sections of your website. The cooler colors indicate the less popular areas, which you can work on improving. Here are the following heatmaps offered by Microsoft Clarity:
- Click heatmaps
- Scroll heatmaps
- Tap heatmaps
Helpful tips to use Microsoft Clarity’s
Here are some tips to help you use Microsoft Clarity better.
Setting up Microsoft Clarity
Sign in to Microsoft Clarity and visit the “Projects” page. You can add a new project by entering the details of your existing website. Microsoft Clarity supports all websites irrespective of their traffic volume.
When you add a new project, you will receive a tracking code by getting redirected to the Setup page. You need to copy and paste the code into the head section of your website. You can also use the Google Tag Manager template or Clarity’s WordPress plugin. If you have multiple third-party platforms, you will get related assistance from Clarity.
Fine-tuning Microsoft Clarity
Microsoft Clarity is simple to use and you can get started with it in no time. It also offers several other beneficial features that help protect your website and its data. Let’s look at them.
Protecting website data
Microsoft Clarity offers three masking modes to ensure the tool does not capture the sensitive text of your website. Strict masking offers complete protection. The next option is balanced that masks only sensitive text. It includes email addresses, numbers, and other input fields.
The relaxed option does not mask any text on your website. Besides these masking modes, you also get the choice to mask images. However, it is essential to know that Clarity is not suitable for websites with sensitive data that includes financial and medical information.
Preventing tracking certain users
You can use the IP blocking feature to prevent tracking a specific set of users. For example, you may not want to track users that are a part of your team. The dashboard will not display the traffic generated by your team.
Using clarity with Google Analytics
You may think that Microsoft Clarity and Google Analytics have several similarities and are competitors. However, both serve different purposes to complement each other. Google Analytics allows you to measure the performance of your website’s traffic and e-commerce.
Clarity also helps you track related metrics and understand user behavior. It is best to use both platforms in unison. For example, you can use Google Analytics to identify the pages that are not performing as expected.
You can then use Clarity to look at user sessions and understand the related flaws. Clarity allows you to get a seamless view of session playbacks that help you improve your website’s performance.
Using Microsoft Clarity to improve website SEO
If you want to improve your website’s SEO and performance, Microsoft Clarity is the tool for you. You can identify the most and least popular pages on your website. This information will help you develop more effective SEO strategies and make changes to your website that will improve user engagement.
You can also use Microsoft Clarity to identify which pages are attracting too much traffic, or not enough traffic. That way, you can optimize your content and design so that people are finding what they need more quickly.
Microsoft Clarity has several features that you would want in an analytics tool, and it’s easy to set up as well. It also gives insights into what’s working and what isn’t on your website. If you are looking to improve traffic and generate sales, Clarity is a tool that you should use. Once you start using Clarity, you’ll wonder how you could ever do without it.
If you are looking for assistance to set up and use Clarity for your business, we can help. Contact us today to know more details on how we can help you make the most of Microsoft Clarity.